Sanders Deion: Writer Targets Colorado Buffaloes Coach Directly in Cruel Post, Making Startling Accusations.

Without a doubt, Deion Sanders emerged as the most divisive personality in college football throughout the 2018 season, particularly from the time he assumed the Colorado Buffaloes head coaching position until September and October.

In Coach Prime’s first season, Colorado football games became into must-see TV events, with celebrities frequently making appearances on the sidelines. NBA star LeBron James, hip-hop musicians Snoop Dogg, Jay-Z, Lil Wayne, and DJ Khaled, as well as actors Will Ferrell and Matthew McConaughey, made appearances at a September home game against USC.

That didn’t necessarily translate to success on the field, as the Buffaloes finished 4-8 on the year and went just 1-8 in Pac-12 play. But Deion Sanders has created a buzz, and its hard to imagine that didn’t at least somewhat play a part in the overall admissions boost.

He single handedly changed the way college football programs operate, if they choose to follow his lead. He’s a marketing genius and promotes an old-school brand of football at Colorado with a new-school flair and swagger that appeals to many of the top recruits in the country.

Deion Sanders‘ impact on the University on the Colorado Buffaloes  football program has been unquestionably massive, and now he has two more stats to prove it. According to Front Office Sports, the school’s online team store merchandise sales have increased 1,220% from September 2022 to September 2023, and the year-to-date sales are up 51% since Deion Sanders became the Buffaloes head coach.

Sanders’ move to Colorado resulted in over $45 million in earned media money for the school, according to the Apex Marketing Group. The school has also seen a 42% increase in sponsorship revenue.

In addition, the University of Colorado’s out-of-state student applications have increased by 40%, Colorado chancellor Phillip DiStefano told TIME. DiStefano is calling Sanders’ impact “transformational.”

“People are drawn to hope,” Sanders said. “We’re pulling people in, man, that just want a chance to be seen, to be heard, to be noticed, to be recognized.”